Last Updated on June 4, 2023
LinkedIn is one of the best and top social networking sites, largely used by professionals seeking a job or employers and performing well for B2C brands. LinkedIn differs from other social media platforms such as Facebook, Instagram, or Twitter, which are geared more towards personal interaction and tend to perform well for B2C brands. Various factors depend on the best time to post on LinkedIn based on some research done.
The best time to post on Linkedin is as follows:
- HubSpot: Saturdays, Sundays, and Wednesdays between 6 – 9 p.m., 3 – 6 p.m., or 12 – 3 p.m
- Sprout Social: Tuesdays, Wednesdays, and Thursdays, 10 a.m. to noon,
- Buffer: Wednesday: 8 a.m. to 3 p.m.; Thursday: 9 a.m., 10 a.m., 1 p.m., 2 p.m.; Friday: 9 a.m., 11 a.m., 12 p.m.
- Oberlo: 10 a.m. to noon on Tuesdays
- Quintly: Weekdays between 7 am–8 am, at noon, and between 5 pm–6 pm
- The Balance SMB: Weekdays between 7 am–8 am and between 5 pm–6 pm.
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Key factors to look for while posting on LinkedIn to reach out to the huge audience
There are a few points to be noted while posting in your LinkedIn profile.
- Look for the best day and time to post on LinkedIn. Tuesday, Wednesday, or Thursday are the best days to post to get the highest views on Tuesdays, attaining a good level of engagement from the viewers. LinkedIn is a professional network platform, so people don’t prefer to check out LinkedIn during the weekends, i.e., Saturdays and Sundays. That means the engagement and usage are less on weekends.
- LinkedIn is largely used during traditional business hours since they are used by job seekers, business owners, and business thought leaders. So obviously, the engagement starts to drop off after 5 pm and on weekends.
- Generally, lunchtime is a more active time on LinkedIn, and also mornings are to be mentioned. Engagement increases at the end of the day when people are likely to post more.
- Find out the specific audience of your profile whom you want to see your posts. Analyzing their online time when they are engaged more and the content they like to see also helps to improve your profile.
- Social media and listening tools can help understand the target audience and how they use LinkedIn.
- The frequency of posting on LinkedIn is also quite important to highlight your profile. The standard posting frequency on LinkedIn is two to five times per week and can extend up to 20 times per month.
- It is not suggested to publish your posts on the LinkedIn platform more than once per weekday. This algorithm is created to furnish users with a broad range of scope from numerous creators in their newsfeeds, so broadcasting more than once per weekday is possible to cause more disadvantages than promising profits.
- The reasonable times to publish on LinkedIn furthermore depend on the industry. For example, a study from a variety of sectors indicates that B2B businesses have promising success with posts put together between 11 am to 2 pm
- While B2C businesses and software firms do reasonably outside of the 9 am to 5 pm span.
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Check out this analysis of the best times to post on LinkedIn for different verticals
- Software and Media: Weekday mornings or late traditional work hours.
- Higher Education and Healthcare: Weekdays from mid-morning to early afternoon say around 10 am–2 pm.
- B2B Businesses: generally, weekdays in the early mornings, during lunch, and during commuting times.
- B2C Businesses: Weekdays during lunchtime or late traditional business hours.
Workable tips to find your own best time to post on LinkedIn:
Some analysis of data must be done to interpret your own time to post on LinkedIn.
- With the help of the historical data that you have been posting on LinkedIn, you can collect information about the top-performance post with the most views.
- Once the best time for posting is found, you can plan your posts with the help of the Hootsuite dashboard.
- Publicizing consistently retains your audience employed, and it has the advantage of helping you compile even better analytics data. And additional data earn more opportunities to learn about what your audience fancies.
- Examining your LinkedIn analytics frequently will assist you in determining whether your technique works or if unique trends are arising.
- Stalking at the competitors’ profiles can convey an opinion of what they consider the promising times to broadcast.
- Using social media management tools helps easily schedule LinkedIn posts to live at the correct time.
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LinkedIn is an excellent tool for growing professionally and reaching out to like-minded people in your knowledge circle. You are one step closer to your success by figuring out the best time.